Privacy Policy
Last updated: 27 May 2026
Pure Pharmacy Ireland operates this store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with our pharmacy, healthcare and retail services (the “Services”).
Pure Pharmacy Ireland is powered by Shopify, which enables us to provide these Services to you.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit, use, purchase from, book services through, or otherwise communicate with us through our website, WhatsApp service, in store systems or other communication channels.
If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will apply in relation to the collection and processing of personal data.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
We may collect the following categories of personal information:
Contact Information
Name, billing address, shipping address, email address and telephone number.
Payment Information
Payment details, billing information and transaction confirmations. Payment card information is securely processed through approved payment processors.
Account Information
Username, password, account preferences and saved settings.
Order and Transaction Information
Products purchased, appointments booked, returns, exchanges, wishlist activity and transaction history.
Appointment and Service Information
Information submitted when booking pharmacy services, blood screening appointments or other healthcare related services.
Customer Communications
Messages sent through our contact forms, customer service enquiries, WhatsApp messaging service and other support channels.
Technical Information
IP address, browser type, device information, cookies and website usage data.
How We Collect Your Information
We collect personal information:
Directly from you
When you place an order, create an account, book an appointment, submit an enquiry or contact us.
Automatically
Through cookies, analytics tools and website technologies.
From service providers
Including Shopify, payment processors, booking systems and authorised technology providers.
Cookies and Similar Technologies
We use cookies and similar technologies to:
• Ensure website functionality
• Remember your preferences
• Analyse website traffic
• Improve user experience
• Support advertising and marketing activity
You may manage cookie settings through your browser preferences.
Disabling certain cookies may affect website functionality.
How We Use Your Information
We use personal information to:
Provide Our Services
To process orders, fulfil prescriptions where applicable, manage appointments, blood screening bookings and customer service requests.
Manage Bookings and Healthcare Services
To administer pharmacy services, appointment scheduling and service related communications.
Respond to Customer Enquiries
Including enquiries submitted through our website contact forms and WhatsApp messaging service.
Improve Our Website and Services
To analyse usage and improve our customer experience.
Marketing Communications
Where permitted by law or where consent has been provided, we may send promotional emails, offers and service updates.
You can unsubscribe at any time.
Security and Fraud Prevention
To maintain secure transactions and detect fraudulent activity.
Legal Compliance
To comply with applicable Irish and EU legal and regulatory obligations.
WhatsApp Messaging Service
Where customers submit an enquiry through our website WhatsApp service:
• Information submitted is used solely to respond to your enquiry
• You consent to being contacted by Pure Pharmacy through WhatsApp regarding that enquiry
• Messages may be processed through secure third party systems used to facilitate this service
Please do not submit sensitive medical information through WhatsApp.
For clinical matters, please contact your local pharmacy directly.
How We Share Personal Information
We may share your information with:
Shopify
To operate and host our online store.
Payment Providers
To process secure transactions.
Service Providers
Including booking platforms, technology providers and analytics partners.
Delivery Partners
To fulfil orders.
Legal Authorities
Where required by law.
We do not sell personal data.
Relationship with Shopify
Our online store is hosted by Shopify.
Shopify processes certain personal information to provide and improve store functionality.
You can view Shopify’s privacy policy here:
https://privacy.shopify.com
Data Retention
We retain personal information only for as long as necessary to:
• Provide our Services
• Meet legal and regulatory requirements
• Resolve disputes
• Enforce our agreements
Your Data Protection Rights
Under GDPR, you may have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Request portability of your data
• Withdraw consent where processing relies on consent
To exercise these rights, contact us using the details below.
International Transfers
Where personal data is transferred outside the EEA or UK, we rely on recognised legal safeguards including Standard Contractual Clauses where required.
Security
We use appropriate technical and organisational measures to protect personal information.
However, no online transmission method can be guaranteed completely secure.
Children’s Privacy
Our Services are not intended for children under 16 without parental or guardian supervision.
Complaints
If you have concerns about how your personal data is handled, please contact us first.
You also have the right to lodge a complaint with the:
Data Protection Commission (Ireland)
Data Protection Commission
Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be published on this page with an updated revision date.
Contact Us
Pure Pharmacy Ireland
1 Brighton Road
Foxrock
Dublin 18
D18 X258
Ireland
Email: info@purepharmacy.ie
Website: www.purepharmacy.ie
